
SITE SELECTION CONSULTING & DEMOGRAPHIC DATA FOR RETAILERS AND RESTAURANTS
Professional real estate services and custom data solutions for retailers, restaurants, and service providers. Whether you're a small local business or a large enterprise, our advanced site selection analytics combine the latest in artificial intelligence, data-driven insights, and deep market expertise to minimize risk and maximize success.
Let's work together to unlock your business's full potential.
WHO WE ARE
Retail Gravity is a specialized site selection and real estate analytics consultancy founded by Brad Thomas, who brings nearly two decades of retail real estate expertise from his role as Director of Real Estate Research at PetSmart. During his 18-year tenure, Brad evaluated thousands of potential store locations, built predictive models, and supported nationwide expansion decisions for one of America's largest specialty retailers.
Today, Retail Gravity serves retailers, restaurants, and multi-unit operators of all sizes. From independent stores planning their first expansion to national chains optimizing their growth strategies. We provide the same level of sophisticated analysis used by Fortune 500 companies, but with a focus on practical recommendations and exceptional customer service.
WHAT MAKES US DIFFERENT
Real-world retail expertise - Not just data analysts; we've worked inside major retail organizations and understand the operational realities of site selection
Custom data solutions - Proprietary metrics and datasets specifically designed for retail and restaurant site evaluation
AI-enhanced analysis - Leveraging the latest technology to identify patterns and opportunities traditional methods miss
Practical, actionable insights - Clear recommendations you can act on immediately, not academic reports gathering dust
DATA SOLUTIONS
STRATEGY POINTS
Comprehensive database of 11,500+ retail nodes across the US
This dataset helps answer questions like:
- Where are the strongest retail clusters in a given market?
- What types of retailers succeed in specific locations?
- How does a potential site compare to proven successful locations?

DEMOGRAPHIC DATA
Nearly 200 variables of custom demographic data
Access comprehensive demographic intelligence with nearly 200 data variables covering population, income, household characteristics, age, density, and 5-year population projections. We provide flexible solutions that integrate with your existing GIS and analysis tools.

PROFESSIONAL SERVICES
Expert professional services with a focus on customer service
Retail Gravity offers comprehensive consulting services to support every phase of your real estate strategy. Our approach combines quantitative analysis with qualitative market knowledge to deliver recommendations you can confidently act on.
CUSTOMER ANALYSIS
Unlock insights to optimize and enhance your real estate strategy
MODEL BUILDING
Predictive models for market forecasting and site selection
CUSTOM METRICS
Custom real estate metrics tailored to your unique business
WHO WE SERVE
Retail Gravity works with a diverse range of clients across the retail and restaurant industries:
Specialty Retailers - Our core expertise. From apparel and accessories to home goods and niche categories, we understand the unique site requirements of specialty retail concepts.
Restaurants - Quick service, fast casual, and full-service restaurant brands seeking data-driven site selection and market planning support.
Franchisees - Multi-unit franchise operators evaluating new markets and comparing site opportunities across their development territories.
National & Regional Chains - Established brands optimizing their expansion strategies, filling in existing markets, or entering new geographies.
Independent Operators - Local businesses planning their first expansion or evaluating relocation opportunities.
Geographic Focus: Nationwide coverage across the United States.
COMMON QUESTIONS
How is this different from what a commercial broker provides?
Brokers focus on finding available properties and negotiating deals. We provide the analytical foundation to evaluate whether a location will succeed for your specific business, before you commit to a lease. Many of our clients work with us first to identify target markets and evaluate opportunities, then engage brokers to secure the real estate.
How quickly can you turn around a site evaluation?
Most single-site analyses are completed within 3-5 business days. More complex projects like market prioritization or custom model building typically take 2-6 weeks depending on scope.
Do you work with small businesses or only large chains?
We work with businesses of all sizes. Our approach scales from independent operators opening their second location to national chains evaluating hundreds of potential sites.
What geographic areas do you cover?
We provide services nationwide across the United States. Our data and analysis capabilities cover all markets.
Can you integrate with our existing systems?
Yes. Our data can be delivered in formats compatible with all GIS platforms (ArcGIS, QGIS, MapInfo, etc.) and our models can be built to work within your existing analysis environment.
At Retail Gravity, we'll give you the data, tools, and knowledge to make sure you're confident in your decision making.
Our approach combines data-driven analysis using the latest technology with excellent customer support, ensuring that every client receives a tailored strategy that works for them. Contact us anytime.