SITE SELECTION INSIGHTS - ALL POSTS

Featuring demographic data from Retail Gravity. Modern economics of producing demographic data have drastically changed.

Tired of arbitrary borders messing up your market analysis? Learn why creating your own boundaries beats DMAs and CBSAs every time.

In the world of site selection, picking a new location isn't some mystical ritual or a cold, data-driven algorithm, I like to think of it more like a philosophical framework. I've boiled this philosophy down to four essential pillars for evaluating any potential site.