PROFESSIONAL SERVICES
INDIVIDUAL SITE
PACKAGE
A comprehensive, professional evaluation of any US-based retail or restaurant location. Delivered as a polished PDF report. Everything you need to make a confident site decision, in one package.
WHY THIS PACKAGE EXISTS
A POOR LOCATION IS COSTLY
For most local businesses, selecting a location is one of the largest financial decisions they'll ever make. Lease commitments typically run 3–5 years. Buildout costs run $50,000 to $250,000 or more. And a location that underperforms can threaten the entire business. Yet most small and independent operators make that decision based on a walkthrough, a gut feeling, and limited information.
The Individual Site Package gives you what the national chains already have: a rigorous, independent, data-driven evaluation of a specific site. The same analytical methodology used to evaluate thousands of locations for a Fortune 500 retailer, applied to your business, at a fraction of what it costs in-house. At $3,000, this package pays for itself the moment it steers you away from one bad location, or gives you the confidence to commit to a great one.
WHAT'S INCLUDED
COMPREHENSIVE PROFESSIONAL REPORT
Every Individual Site Package includes the following components, compiled into a single polished PDF report tailored to your specific site and business type.
MARKET & DEMOGRAPHIC MAPS
Professional maps showing the site in context of the surrounding market. Maps of key demographic lenses: population density, household income, and age distribution. See at a glance whether the neighborhood matches your ideal customer profile.
RETAIL AERIAL
A high-resolution aerial view of the site with surrounding retailers labeled. Giving you and any stakeholders a clear, immediate sense of the retail environment, co-tenancy, and physical context of the location.
DEMOGRAPHIC REPORT
A detailed report of extensive demographic variables within your trade area and surrounding area. Variables include population, income, age, household characteristics, 5-year projections and much more.
COMPETITOR MAP & ASSESSMENT
A view of your direct and indirect competitors within the relevant trade area, paired with an assessment of the competitive environment. Insight into the concentration, proximity, and strategic implications for your specific site.
SITE CHARACTERISTIC ASSESSMENT
A structured scoring of the site's physical attributes (parking, signage, storefront visibility, and access) using our 4-point forced-choice methodology. Plus other relevant site information.
RECOMMENDATION REPORT
A written summary that synthesizes all findings into a clear, actionable recommendation. A professional opinion on whether this site is a strong fit for your business, what the risks are, and what questions remain before signing.
OPTIONAL ADD-ONS
The base package gives you everything you need for a confident site decision. These add-ons are available for situations where you need additional financial modeling or impact analysis layered on top.
SALES FORECAST
A model-based revenue estimate for the site, calibrated to your business type and the surrounding demographic and competitive environment. Gives you a range of expected performance to stress-test against your pro forma.
MODEL BUILDING
CANNIBALIZATION IMPACT
If you have existing locations, this analysis estimates how much revenue the new site might draw away from your current stores. An essential input before committing to an expansion that could hurt your own footprint.
GROWTH PLANNING
PRO FORMA TEMPLATE
A customized Excel-based financial model for the site that includes buildout cost, revenue ramp, operating expenses, and breakeven analysis. Built so you can update the assumptions yourself as negotiations evolve.
RISK ANALYSIS
SAMPLE REPORT
SEE WHAT YOU'RE GETTING
A generic sample Individual Site Package report is available below. This gives you a clear picture of the format, depth, and professional quality of the final deliverable before you commit.
COMING SOON
PRICING
SIMPLE, TRANSPARENT PRICING
The Individual Site Package is priced based on the scope of deliverables. You know what you're getting and what it costs before any work begins.
BASE PACKAGE
$3,000
per location
✓ Market map with existing locations
✓ Demographic maps
✓ Competitor map & written assessment
✓ Zoom aerial with retail context
✓ Site characteristic assessment
✓ Comprehensive demographic report
✓ Recommendation report
✓ Delivered as professional PDF
Base package does not include add-ons. Additional scope will be priced based on complexity.
GET STARTED
READY TO EVALUATE YOUR SITE?
The first step is a short discovery call. We'll discuss your business, the site, and what you need to make a confident decision before any work begins.
Email support@retailgravity.com or call 520-314-6094