PROFESSIONAL SERVICES
LOCATION
STUDY
A data-driven search for the best place to open your next US retail or restaurant location. We start with a wide set of markets or areas, score them, narrow them down and deliver a ranked shortlist with specific recommendations, all in a polished PDF report.
WHY THIS STUDY EXISTS
KNOWING WHERE TO LOOK IS HALF THE BATTLE
Most businesses don't deeply analyze their location. A broker sends a listing, a space opens up nearby, or a friend mentions a "great area". The result is a decision limited to whatever happened to be available, not where the business is most likely to succeed.
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A Location Study flips this process. Before you tour a single space, we define what drives success for your concept. Then we screen an entire metro, or even the entire country against those drivers. National chains use this same disciplined, repeatable approach to plan their growth. At $5,000, walk into every broker conversation knowing exactly where you want to be and why.
THE METHODOLOGY
A TWO-PHASE PROCESS, FROM BROAD SEARCH TO SHORTLIST
DEFINE YOUR CONCEPT
We start by understanding your business, your goals and your ideal customer: who they are, what they value and what makes a location work for you. That becomes a custom set of weighted evaluation factors, such as demographics, competition, foot traffic, co-tenancy and operating cost.​​
PHASE 1: THE WIDE SCREEN
Every candidate in the study area gets scored on those weighted factors. Depending on your goals, candidates might be the top 50 US markets or hundreds of retail nodes across one metro. Every metric is normalized and the top performers are grouped and ranked into priority markets or areas.
PHASE 2: THE DEEP-DIVE
We gather more detailed local data for the priority areas only. That includes trade area demographics, competitive landscape, traffic drivers, available retail supply and rent levels. This is where the shortlist gets sharpened into specific neighborhoods, shopping centers and intersections to focus your search.
WHAT'S INCLUDED
COMPREHENSIVE LOCATION STUDY REPORT
EXECUTIVE SUMMARY
The answer up front. Your top-ranked markets or areas, lead candidates and the key findings behind the ranking, on a single page.
EVALUATION FACTORS & MODEL
A transparent breakdown of each factor, how it's weighted and why. You'll see exactly how every candidate earned its rank.
PRIORITY AREA PROFILES
A deep-dive on each priority area with trade area demographics, competition, traffic drivers and retail supply, plus recommended target centers or intersections.
TARGET CUSTOMER PROFILE
A clear definition of your concept and ideal customer. This is the foundation that every score in the study is built on.
PHASE 1 RANKINGS
Composite scores for every candidate in the study area, with factor-by-factor detail, maps of the scored universe and notes on near-misses and hidden opportunities.
FINAL RECOMMENDATION
A written summary that ranks your best options, lays out the tradeoffs and gives you a clear plan for starting your real estate search, including a top choice and backups.
SAMPLE REPORT
SEE WHAT YOU'RE GETTING
Two generic sample Location Studies are available below. It shows the format, depth and professional quality of the final deliverable before you commit.
PRICING
SIMPLE, TRANSPARENT PRICING
The Location Study is a flat fee. You know what you're getting and what it costs before any work begins.
LOCATION STUDY
$5,000
âś“ Concept & target customer profile
âś“ Custom weighted scoring model
âś“ Phase 1 market or metro-wide screen
âś“ Phase 2 priority area deep-dives
âś“ Maps or scored priority areas
âś“ Final recommendation & next steps
âś“ Delivered as professional PDF
Study area and scope are confirmed during the discovery call. Additional scope will be priced based on complexity.
GET STARTED
READY TO FIND YOUR NEXT LOCATION?
The first step is a short discovery call. We'll talk about your business, your growth goals and the right study area before any work begins.
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Already have a site in mind? If you've already found a space and need to know whether it's the right one, the Individual Site Package is a better fit. It's a comprehensive evaluation of a single location, including demographics, competition, site characteristics and a clear recommendation.
Email support@retailgravity.com or call 520-314-6094