PROFESSIONAL SERVICES
MARKET
PRIORITIZATION
Custom-built ranking methodologies that tell you exactly where to focus your expansion and marketing efforts
WHY THIS EXISTS
A TOP-DOWN STRATEGY
When a business expands without a market prioritization framework, it relies on a combination of available real estate, landlord relationships, franchisee interest, and gut instinct. Markets get entered because a broker found a good space, not because the market ranked well against your actual performance drivers.
​
The result is a portfolio where some markets are oversaturated and others are underdeveloped despite having the exact customer base and retail environment your concept needs. Meanwhile, marketing budgets get spread thin trying to support locations in markets that never should have been entered.
THE METHODOLOGY
A RANKING SYSTEM BUILT AROUND YOUR BUSINESS
No two businesses perform the same way in the same market. Market prioritization starts with what drives your business. No generic templates.
DEFINE YOUR DRIVERS
Through a discovery call, we identify the metrics and growth goals that matter most for your business. Examples include performance data, target customer profile, competitive sensitivity, and expansion objectives. These become the inputs to the ranking model.
MAP TO CUSTOM BOUNDARIES
Data is compiled by location and aggregated by market. Rather than using off-the-shelf MSA or DMA boundaries, we build custom market geographies. More accurate boundaries produce more accurate rankings. Learn more about the benefits of custom market boundaries!
SCORE, RANK, AND TIER
Each market is scored across your weighted metric set and ranked against the full universe of markets in scope. Markets are grouped into tiers; giving you a clear, actionable framework for expansion decisions, marketing allocation, and franchise development.
USE CASES
ONE OUTPUT. MULTIPLE APPLICATIONS.
A ranked market list is more than an expansion tool. Once built, it becomes a shared framework across real estate, marketing, operations, and leadership.
EXPANSION PLANNING
Direct new location development toward high-ranked markets first. Build density where your concept performs best before entering new markets. Give your real estate team a clear mandate.
FRANCHISE DEVELOPMENT
Give franchisees a data-backed view of territory opportunity. Set expectations around market potential before they commit. Use the ranking to guide development agent focus and territory award decisions.
MARKETING
Stop spreading marketing spend evenly. Concentrate budgets in markets where investment will produce the greatest return. Avoid pouring spend into markets that rank poorly — where the fundamentals work against you and instead focus on proven winners.
PORTFOLIO STRATEGY
Identify underperforming markets where the fundamentals suggest structural weakness to focus operational improvements. Use the ranking to support difficult closure decisions with an objective, data-driven rationale.
EXAMPLE OUTPUT
SEE WHAT YOU'RE GETTING
Market prioritization delivers a ranked, scored, and tiered view of every market in your expansion universe. Below is a representative sample.
COMING SOON
GET STARTED
READY TO KNOW WHICH MARKETS DESERVE YOUR RESOURCES?
Market prioritization starts with a discovery call to understand your business, your goals, and the decisions you need this analysis to support. Pricing is determined by scope.
Email support@retailgravity.com or call 520-314-6094