PROFESSIONAL SERVICES
SITE SELECTION &
CONSULTING SERVICES
Expert real estate analytics with a focus on practical, actionable insights. Every service is designed to help you make more confident location decisions.
MODELING & FORECASTING
PREDICT PERFORMANCE. QUANTIFY RISK.
Quantitative models that help you forecast revenue, evaluate trade-offs, and build the analytical foundation for confident expansion decisions.
SALES FORECAST MODELING
Discover a base-level understanding of your business and have the right tools to succeed. Simple, easy-to-understand models built with the end user in mind. Models can be integrated into your existing GIS platform or work stand-alone.
MODEL BUILDING
RUNWAY / BUILDOUT ANALYSIS
A great way to value the future potential of your business. Whether you're a local business or a national chain, understanding your runway will help you navigate capital investment decisions and prioritize where to grow next.
GROWTH PLANNING
CANNIBALIZATION MODELING
Navigate how adding new locations will affect your existing ones. Understanding cannibalization is essential before committing to expansion in markets where you already operate. Models can be integrated into your existing GIS platform or work stand-alone.
RISK ANALYSIS
MARKET & SITE ANALYSIS
FIND THE RIGHT MARKETS. EVALUATE THE RIGHT SITES.
Structured frameworks for prioritizing where to expand and rigorously evaluating the physical attributes of specific locations and competitive environments.
COMPETITOR ANALYSIS
Understand who your competitors are and how they impact your business. Discover ways to measure competitiveness and implement these metrics into your location strategy — including proximity analysis, co-tenancy patterns, and impact scoring.
COMPETITIVE INTELLIGENCE
Out-of-the-box data and metrics often fail to fully describe the surrounding area of a location. We systematically evaluate and score the physical attributes of each location (parking, signage, visibility, and access) using a structured 4-point methodology. $35/location.
DATA COMPILING
CUSTOMERS & DEMOGRAPHICS
KNOW YOUR CUSTOMER. KNOW YOUR TRADE AREA.
Analytics focused on understanding who your customers are, where they come from, and what demographic environment best supports your concept.
CUSTOMER PROFILING
Learn more about your customers and how they impact your business. Understanding customer behavior and demographics plays a critical part in any location strategy — from identifying your core audience to finding more of them in new markets.
CUSTOMER ANALYSIS
TRADE AREA BUILDING
Any solid real estate strategy needs trade area geography as its foundation. Understanding how far your customers are willing to travel will help determine future growth potential and is vital for your marketing strategy and cannibalization assessment.
BASE GEOGRAPHY
DEMOGRAPHIC ANALYSIS
We'll help you place your locations near the types of people who are most likely to visit you. Leveraging nearly 200 demographic variables, we identify the population, income, age, and household characteristics that drive performance for your specific concept.
DATA ANALYSIS
DATA, MAPPING, & FINANCE
VISUALIZE, DELIVER, AND EVALUATE.
Custom mapping, financial modeling, and comprehensive site packages that bring your analysis to life and support informed investment decisions.
CUSTOM MAPPING
Custom maps of any kind and size delivered at a competitive hourly rate. Ideal for marketing packages, brochures, websites, board presentations, and much more. Delivered in print-ready or digital formats.
CARTOGRAPHY
FINANCIAL ANALYSIS
A variety of financial services to help your business succeed. From general pro forma building to elaborate sensitivity scenarios, we deliver Excel-based templates so you can make informed capital decisions — and revisit assumptions as conditions change.
FINANCIAL MODELING
GET STARTED
NOT SURE WHAT SERVICE YOU NEED?
Reach out and describe what you're trying to figure out. We'll point you to the right service or tell you if a custom combination makes more sense for your situation.
Email support@retailgravity.com or call 520-314-6094