Aggregated Demographic Data Terms of Use
Effective Date: January 1, 2026
IMPORTANT: BY PURCHASING, DOWNLOADING, ACCESSING, OR OTHERWISE USING THE AGGREGATED DEMOGRAPHIC DATA (“DATA”), YOU (“YOU” OR “LICENSEE”) AGREE TO BE BOUND BY THESE TERMS OF USE (“TERMS”). IF YOU DO NOT AGREE TO THESE TERMS, DO NOT PURCHASE, DOWNLOAD, ACCESS, OR USE THE DATA.
Retail Gravity (“Licensor,” “we,” “us,” or “our”), located in Phoenix, Arizona, provides aggregated demographic data derived from public and licensed sources. This data is aggregated to the U.S. Census block group level and consists of statistical summaries only.
1. Description of the Data
The Data includes aggregated demographic statistics at the U.S. Census block group level, such as summaries or distributions related to age, gender, household income, ethnicity, population density, education levels, and other similar categories as described in the product listing or order confirmation (“Data”).
Key Characteristics:
The Data is aggregate consumer information: It relates to groups or categories of consumers from which individual identities have been removed and is not linked or reasonably linkable to any specific consumer, household, or device.
No personal information is included: The Data does not contain names, addresses (beyond block group geography), phone numbers, email addresses, or any other identifiers that could identify individuals.
The Data is anonymized and aggregated to protect privacy, consistent with standards used by the U.S. Census Bureau and applicable privacy laws.
We collect and process the underlying information from public records, surveys, government sources (e.g., American Community Survey), and other lawful providers, with appropriate anonymization and aggregation applied before delivery.
2. Grant of Rights
Upon full payment and subject to these Terms, we grant You a non-exclusive, perpetual, irrevocable, worldwide, royalty-free license to:
Use, reproduce, modify, and create derivative works from the Data;
Distribute the Data internally within Your organization (including to Your employees, contractors, and affiliates acting on Your behalf);
Use the Data for any lawful internal business purposes, including (but not limited to) marketing analytics, audience segmentation, research, product development, planning, reporting, and modeling.
You own the copy of the Data You receive and any Derived Data (defined below) You create. We retain ownership of the underlying compilation, methodology, and any proprietary elements in the Data as a whole.
Derived Data means any analyses, reports, models, insights, visualizations, or other outputs You create based on or incorporating the Data.
Restrictions:
You may not resell, sublicense, redistribute, or make the Data (or substantial portions thereof) available externally to third parties as a standalone product or service.
You may not attempt to reverse-engineer, de-aggregate, or re-identify individuals from the Data (though the Data is designed to prevent this).
You may not use the Data for any unlawful purpose, including discrimination, harm, or violation of applicable laws.
You must comply with all applicable laws in Your use of the Data (e.g., if You combine it with other datasets in a way that creates personal information).
3. Representations and Compliance
We represent and warrant that:
We have the right to provide the Data under these Terms.
The Data was collected and processed lawfully.
The Data qualifies as aggregate consumer information and is not “personal information” (or equivalent) under the California Consumer Privacy Act (CCPA/CPRA), as amended, or similar state privacy laws (including the Delete Act effective 2026), because it is not linked or reasonably linkable to any consumer or household.
You acknowledge and agree:
The Data is provided “AS IS” with no warranties of any kind, express or implied, including accuracy, completeness, timeliness, fitness for a particular purpose, or non-infringement.
Use of the Data is at Your own risk. We are not liable for any errors, omissions, or consequences of Your use (including if You combine it with other data).
You are responsible for ensuring Your use complies with all laws, including privacy, anti-discrimination, and marketing regulations.
4. Limitation of Liability
To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising from or related to the Data or these Terms, even if advised of the possibility. Our total liability shall not exceed the amount You paid for the Data.
5. Indemnification
You agree to indemnify, defend, and hold harmless us and our affiliates from any claims, losses, or expenses (including reasonable attorneys' fees) arising from Your breach of these Terms, Your misuse of the Data, or Your violation of any law.
6. Termination
These Terms are perpetual unless terminated for material breach (e.g., non-payment or prohibited external distribution). Upon termination, You must cease external use and destroy copies if requested, but internal use rights for purchased copies survive where lawful.
7. Governing Law and Disputes
These Terms are governed by the laws of the State of Arizona, without regard to conflict of laws principles. Any disputes shall be resolved exclusively in the state or federal courts located in Maricopa County, Arizona. You waive any objection to venue or inconvenience of forum.
8. Miscellaneous
These Terms constitute the entire agreement and supersede any prior understandings.
We may update these Terms at any time; continued use after changes constitutes acceptance (updates will not retroactively restrict rights to Data already purchased).
If any provision is unenforceable, the remainder remains in effect.
No waiver of any breach shall constitute a waiver of any other breach.
By proceeding with Your purchase, download, or use of the Data, You confirm that You have read, understood, and agree to these Terms.