Most 10-year pro formas assume costs rise 2% a year. Almost nothing does. Here's how to build one that holds up when the world doesn't cooperate.

Relocating a store asks your customers to change how they shop. Here's how to decide how far to move, based on why you're moving.

Tired of arbitrary borders messing up your market analysis? Learn why creating your own boundaries beats DMAs and CBSAs every time.

In the world of site selection, picking a new location isn't some mystical ritual or a cold, data-driven algorithm, I like to think of it more like a philosophical framework. I've boiled this philosophy down to four essential pillars for evaluating any potential site.